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Good search engine optimization is a simple way to new customers.
Most companies have already understood the importance of being reachable over the Internet. But by contrast most of them have slipped past the difference to just be there and to actually be seen. Visibility amongst all the websites, ads and business pages is achieved through consistent and hard work. To end up way back in the search results, hidden in the shadows of competitors is a risk you take without strategic SEO work.
While working with SEO (Search Engine Optimization), we are working actively and strategically with your website’s structure in an attempt to help Google to locate its relevance, understand the content and then choose to display the page at the forefront of the search results.
The demand for quality today is very high and continues to rise, which in turn has led to that the demands for optimization also has increased. What has made us the TopBorn so successful is that we have a good handle on what affects the results. For many years, we have followed Google’s development and therefore also possess the knowledge required to be able to take you to the top. There is no hocus pocus, only hard work and well-formed strategies that takes you there.
Where do you end up in the search results today? How are your competitors doing in regards to positioning on Google? We want to make you number one. Just give us a call and we can begin the work today.
Are you visible where the customers are looking.?
SEO – Indispensable Online Marketing.
It usually gives you a priceless advantage over you competition if you rank high in Google’s search results. Through a strategic SEO work we’ll be able to clarify your websites existence for the search engines so that they understand its value and relevance. On TopBorn we have chosen to put extra focus on our work with SEO because we understand its importance and hence we know this is the best way to make a difference for our customers.
SEO - How does it work?
- Keyword Analysis
- Relevance Optimization
- Link Strategy
The first thing that happens is that you choose phrases that are expected to provide the greatest profitability for your company. By taking relevance, search volume and competition in to account you easily come up with the ones which will generate the most clicks. Then, we start with reforming the content and structure of the website to increase its visibility and weight in Google’s opinion. Last but not least we apply the very important link strategy. There are links connected to your site. They will play the most crucial part in how successful the optimization will prove to be in the end.
It’s with the right keywords you increase traffic to your website and in the long run the ones which will generate most customers. You will have to take a number of different factors in to account to get the keywords that are most favorable for your website. First you examine the volume of the search phrase.
Then you go on to also evaluate how well they match the page you have and the products and services you provide. Of course the very best thing to do is to choose phrases that as closely as possible match your content. With broad keywords you might be visible more often but with narrower keywords you have more of a shot to appear in the right time and convert visitors into paying customers.
When you’ve got a number of keywords that are proven to have a high relevance and a high conversion rate, you should also review and assess its competition. We will naturally help you with everything from choosing the best phrases to evaluating the market.
This is done to help Google and other search engines to see the relevance of your website and understand its purpose. You arrange the websites structure and text to improve and clarify them.
What we look at in this stage are many factors, but here are five key fragments.
- Are the selected keywords in your page title?
- Are they included in the text?
- Are they in the title?
- Do they exist in the meta-description?
- Is the content built adequately and properly?
Link Strategy is arguably the most advanced optimization work and that which requires the most time, but it’s also the most important part of the process if you want your optimization to be successful.
In general you want to have many links, but at the same time you want as strong links as possible directed to the website and thereby indicate to Google that you have content of value that’s worth to be found. Links with the right character helps to bring relevance to your website. In short, Google see high quality links as a recommendation. And just like in real life, a recommendation is something positive.
A few years ago, it was enough to put a number of meta-keywords on your site to achieve results, but Google has grown and gotten better since then. And therefore, today you need a link strategy to achieve the results you want.
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