Facebook recently began testing the ability to upload a video as substitute for the cover photo for companies. Once a cover video has been created, it will appear when people visit your business page.

By making cover videos available, they want to help you as a business to create more engaging interactions and provide more information to your visitors by letting you be more creative in one of the most prominent places on your Facebook page.

Video covers seem to provide a similar functionality to profile videos, and given the current focus on video, this will undoubtedly become popular. So far, this is a feature that is only for business pages on Facebook.

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