Landing Pages for increased conversion | TopBorn

Landing Pages

Have you ever clicked on a search result or an ad to in the next moment find yourself on a page that was not at all what you expected?

Lots of companies today work hard and pay large sums to drive more traffic to their websites, but either they forget or underestimate the importance of the landing page’s relevance.

Landing pages for increased conversions

By working with your landing pages you can increase your conversion rates drastically. Sometimes it’s enough with minimal changes for you as a company to be able to increase your profitability and expand your customer network.

  • The page should be able to convince the customer of all the benefits of the offer
  • Contain a minimum of distracting elements. The main purpose of the landing page is and should be to convert visitors, not to disseminate information.
  • The finishing option must be clear so that customers understand how they convert. The page “call-to-action” may consist of a form, a significant buy button or your phone number.

A landing page can appear in several different ways, the most important thing is that you are always looking to adapt it so that it goes in line with its primary objective.

What does your landing pages look like today? Please contact us at TopBorn and we will tell you more about how we can help you to raise your sites efficiency and increase your customer conversion.

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But what is a landing page?

A website consists of several elements, which are all created to serve its own specific purpose. The start page, which usually has the most hits, should catch the visitor’s interest and work from there to direct traffic to the various informational landing pages.

It is rare that you actively ask a customer to perform a converting action on the start page. Instead, you want them to go on to another site- a landing page on which the actual conversion takes place.

  • On the product page of a web shop
  • The travel agency’s booking page
  • On the page where you can carry out an inquiry

Create landing pages that convert

The biggest mistake you can make is to put all the main focus on attracting more visitors and then only hope that the offer can speak for itself. A good landing page will be welcoming yet also clear with its conversion options and guide the visitor to action.

9/10 which clicks through will ask four key questions. If you can ensure that all of them will be answered, then you’ve got yourselves a new customer. If not, your competitors got a new buyer served on a silver platter.

1. Do I have the right place?
2. Do they have what I need?

3. Is this a company I can trust?
4. How do I shop?

Do you need help?

Chatta

+46 (0)200-23 80 80
info@topborn.com

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  • 2
    CURRENT SITUATION ANALYSIS

    Together we analyze how your situation looks today regarding your current solution.

  • 3
    NEEDS ASSESSMENTS

    We then go on to focus on your needs and presents you with a new approach.

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